PINK OCTOBER AVEC RIZ MÉMÉ (OLAM)
- The brand RIZ MÉMÉ, joined to the international community to support women’s well-being. The goal of the brand was to strengthen emotional positioning and premium image. Our was to organize 2 breast cancer screening sessions : > Yaoundé � 2 days Carrefour Market Ekié > Douala � 3 days Carrefour Market Bonamoussadi We had to : ❑ Craft message & visual support to inform and attract women to the screening sessions that can be adapted into-Display banners, Roll- Ups, T-shirts, Tent etc. ❑ Propose Facebook Sensitization Approach –Should think of an original and fresh way to engage audience and endear them to the brand. ❑ Propose screening execution approach Differents KPI achieved : 336 of women screened, 20 suspected cases, Mammograms offered by Riz Mémé, 1500 Women sensitized with leaflets in Douala and Yaoundé, 2400 connected & sensitized in Douala and Yaoundé... Find more here : https://www.facebook.com/rizmemebrand
