Électricité de France (EDF)
Électricité de France & UPOWA
Context
The French public limited company Électricité de France (EDF) has chosen our agency to organize the official launch event for its acquisition of UPOWA.
The idea
Our role was to ensure effective media relations at both the national and pan-African levels, ensuring media presence and the optimal handling of information.
The approach
We implemented a comprehensive strategy that included event management, public relations, and media relations to guarantee the success of this memorable evening.