Riz Mémé
End of year 2024 with riz mémé
Context
END OF YEAR RIZ MÉMÉ is a festive campaign designed to celebrate precious moments of sharing with family and friends during the holiday season. The brand wishes to make an impression and touch the hearts of consumers through a large raffle offering attractive prizes.
The idea
Through this campaign, Riz Mémé is positioning itself as the ideal choice for festive moments and aims to increase sales through incentive promotions. The objective is also to offer interactive experiences and create an engaged community around the Riz Mémé brand.
The approach
Manufacturing of a POS in the shape of a Christmas tree which will integrate the purchasing mechanism and the terms of participation in the big raffle.
Broadcasting a Facebook live of the draw: This broadcast will allow the winners to be drawn from the participants who have made purchases.