Riz Mémé
Pink October with riz mémé
Context
Pink October is an annual social campaign dedicated to breast cancer awareness, a cause that is particularly important to the Riz Mémé brand. As a committed player in this fight, Riz Mémé plans to expand its awareness initiatives through consultations, educational discussions, and screenings in the cities of Douala and Yaoundé.
The idea
Highlight Riz Mémé’s (OLAM) commitment to supporting women’s well-being, establish Pink October as a must-attend annual event for the brand, create consumer advocacy for Riz Mémé, and reinforce its emotional positioning and brand image.
The approach
Set up breast cancer screening stands in supermarkets in Douala and Yaoundé, alongside a sports walk in both cities. The campaign will also feature educational discussions, including testimonials from women screened last year, and offer free consultations for the first ten participants. All these activities will be shared on the Riz Mémé Facebook page.