Touchou
The joyful moments of your baby
Context
The packaging for Tou Chou, the pediatric range from Lana Bio Cosmetics,has been refreshed with new products and a shift from gender-neutral to unisex. This change presents a new opportunity to promote the range in an innovative and inclusive way.
The idea
The campaign “The Joyful Moments of Your Baby” highlights the added value of Tou Chou products by celebrating the happiness they bring not only to babies but to the entire family, emphasizing moments of care and tenderness.
The approach
Over a two-month period, the campaign will be rolled out across multiple channels, including TV and radio spots, outdoor advertising, social media, as well as community outreach and donations, to strengthen engagement with families.