Riz Mémé
Cooking with Mum
Context
On the occasion of Mother’s Day, a celebration filled with love and tenderness for all mothers, Riz Mémé plans to implement meaningful actions both digitally and on the ground, specifically targeting this special day.
The idea
Create memorable experiences for mothers to boost sales, enhance brand affinity, and strengthen the brand’s presence on its digital platforms.
The approach
Two influencers, Mayole Francine and Chelsea Suzy, will prepare a rice specialty with their loved ones, with videos shared across social media. Additionally, an in-store promotion (1 purchase = goodies + raffle ticket) and a digital contest will offer winners a pampering session for their mothers at Mahaza Beauty.