JAZZ
La caravane des bulles
Context
The launch of JAZZ, a scented multi-purpose soap, has disrupted the soap industry, establishing a bold new benchmark for product innovation and consumer engagement.
The idea
Our strategy focused on executing a dynamic on-ground activation to create a powerful advertising presence, effectively saturating the market with the JAZZ brand message.
The approach
We orchestrated a multifaceted deployment that featured a sound-equipped podium truck, accompanied by an energetic Master of Ceremonies (MC), a DJ to energize the atmosphere, brand ambassadors to engage the audience, and a washing specialist to demonstrate the product’s versatility. This comprehensive activation spanned across the Littoral, West, Center, South, and East regions, ensuring extensive reach and impactful brand visibility.