Reaktor
Tenor, new ambassador of Reaktor
Context
Reaktor, the iconic energy drink in Cameroon, has recently expanded its brand universe with the introduction of Ténor as the new ambassador for its two flagship flavors, Gold and Dark.. This strategic partnership aims to solidify Reaktor’s image as a champion of energy, combating fatigue and energy depletion in everyday life.
The idea
To kick off this collaboration, Ténor surprised motorists by taking the place of a Reaktor vendor at the toll booths along the Douala-Yaoundé route for approximately twenty minutes. This bold action not only sparked astonishment but also generated captivating conversations around the brand, creating significant buzz. The campaign was further amplified through partnerships with media outlets specializing in urban culture and support from renowned influencers.
The approach
We orchestrated a meticulously crafted Below-the-Line (BTL) activation, encompassing all logistical aspects such as vehicle arrangements, security, and photo and video production. Additionally, we drafted a compelling press release and mobilized online media for live coverage, complemented by a live broadcast on our ambassador’s Facebook page. This comprehensive approach aims to maximize the campaign’s impact and engage our audience in an authentic and memorable way.