Cimencam
60 YEARS DESERVE A CELEBRATION
Context
Cimencam, the leader in the cement industry in Cameroon, has celebrated its 60th anniversary, marking six decades of growth, innovation, and commitment to quality in the service of construction and national development.
The idea
The campaign “60 YEARS DESERVE A CELEBRATION” highlighted Cimencam’s impressive journeyby showcasing its employees, corporate culture, flagship products, and its crucial role in Cameroon’s development. Festive events were organized to express gratitude to customers, employees, and partners who contributed to this success.
The approach
To celebrate this milestone, a comprehensive event and digital strategy was implemented, featuring an interactive quiz, an art competition, and an exhibition opening. The campaign received extensive media coverage to maximize impact and honor this significant achievement.