Lana Bio Cosmetic
All about beauty
Context
Lana Bio Cosmetics, a leading beauty brand in Cameroon, recently revamped its visual identity with a new logo and a brand ambassador who embodies dynamism and responsibility. These changes were aimed at reconnecting with their target audience and reinforcing the brand’s core values.
The idea
Lana Bio Cosmetics set out to redefine the beauty of Cameroonian women by moving away from societal stereotypes. The brand embraced diversity, celebrating a wide range of body shapes, skin tones, and hair types, reflecting the richness and variety of Cameroonian beauty.
The approach
To maximize impact, a 360° campaign was launched, featuring strategic outdoor ads, TV spots, radio spots in six national languages, and a strong digital presence. This comprehensive approach ensured broad reach and a deep connection with consumers across the country.