Lana Bio Cosmetic
All about beauty
Context
Lana Bio Cosmetics, Cameroon’s leading manufacturer of beauty products, recently underwent a visual transformation with the introduction of a new logo and the embodiment of the brand by a dynamic and responsible muse. These changes were aimed at reconnecting with their target audience and reaffirming the brand’s core values.
The idea
Lana Bio Cosmetics has set itself the mission of redefining the beauty of Cameroonian women by breaking away from the standards imposed by society. The brand now celebrates diversity, showcasing a wide range of shapes, complexions and hair types to reflect the richness and plurality of Cameroonian beauty.
The approach
To maximize impact, a 360° campaign was launched, featuring strategic outdoor ads, TV spots, radio spots in six national languages, and a strong digital presence. This comprehensive approach ensured broad reach and a deep connection with consumers across the country.