Novia Industries
Jazz washes all
Context
As part of Novia Industries’ Jazz brand’s 360 campaign highlighting its efficiency and multi-purpose features, we launched “JAZZ WASHES EVERYTHING” on TikTok, a web series showing that Jazz washes EVERYTHING.
The idea
Develop a captivating video concept, where Jazz becomes the ultimate cleaning ally, and at the same time interact with users in emblematic locations in the city of Douala: Wouri Bridge, Ndokoti, Youpwé, Makepe Cours Suprême.
The approach
We produced a web series of 04 episodes and interacted with a dozen consumers from different trades, which was a real source of insights.