EDC Asset Management

Context

Supporting the implementation of the comprehensive communication and marketing strategy for EDC Asset Management, a key player in the financial sector.

The idea

Overseeing the complete communication activities for the launch of the FCP Ecobank Monétaire Cemac, aimed at reaching a broad audience. This launch is part of an educational and awareness-raising initiative for potential investors.

The approach

Integrated management of human resources and service providers, with a strong focus on branding, visual design, and production. This approach is embedded within a global strategy designed to optimize the deployment of the event, including a meticulously planned press conference to maximize the reach and impact of the communication efforts.