Oléo
Oléo joins TikTok
Context
Oléo is a premium refined palm oil, 100% Made in Cameroon. As a true flavor creator, it stands out for its versatility, making it ideal for cooking, frying, and seasoning. In a rapidly expanding digital world, the brand seeks to strengthen its presence on social media, particularly on TikTok, to reach a young and engaged audience.
The idea
Become the go-to destination for lovers of flavorful dishes by creating a community centered around culinary arts and gastronomy.
The approach
Develop engaging content for Oléo’s TikTok page, incorporating cooking tips and recipe suggestions. To maximize impact, we will collaborate with influential content creators and encourage user participation through consumer-generated content. This interactive approach aims to enhance engagement and position Oléo as the go-to brand for culinary delight on TikTok.