Royal Unibrew
Production of an image bank for Powermalt and Faxe
Context
Royal Unibrew is a renowned brewing group founded in 1989 and located in Faxe, Denmark. In its quest for an authentic connection with African consumers, the brand decided to create a bank of images and videos to enrich its pan-African campaigns.
The idea
Our aim was to capture authentic moments of consuming POWERMALT and FAXE in Africa, developing campaigns tailored to the local audience and resonating with their experiences.
The approach
We orchestrated a dynamic shoot, involving a carefully selected cast, as well as stylists, makeup artists, photographers, and cameramen. Scenes were filmed in the vibrant maquis of Abidjan and the idyllic beaches of Bassam, blending urban ambiance and natural beauty to create captivating and memorable visual content.