YAMAHA
Yamaha Road Music Challenge 2023
Context
In an increasingly competitive market, YAMAHA is often perceived as a brand reserved for affluent customers, while the current demand primarily comes from young individuals who no longer identify with the brand’s traditional premium values.
The idea
The ROAD MUSIC CHALLENGE (RMC) Cameroon presents a unique opportunity for YAMAHA to revitalize its image, assert its national presence, celebrate its loyal customers, and expand its customer base.
The approach
We leveraged social media and influencer marketing with Kameni and La Star to communicate about the brand, while also launching an engaging contest aimed at effectively reaching and engaging the youth. This strategy not only enhanced YAMAHA’s visibility but also fostered a dynamic community around its products. The result? The brand has entrusted us with the 2024 edition.