The Macallan
The launch of the new flavor “Harmony” by The Macallan
Context
The MACALLAN, a prestigious Scottish whisky brand celebrated for its quality, has engaged Omenkart Abidjan to organize a launch event for its new flavor, “HARMONY.”
The idea
To create an unforgettable event with a carefully curated guest list, while amplifying brand visibility and managing media relations.
The approach
Implementation of a comprehensive management strategy for resources and vendors, meticulous selection of VIP guests and influencers, as well as a robust public relations and press outreach plan to ensure the success of this launch event.